Alley Oop is a basketball website concept that displays all things hoops in a bold and unique manner.
The visual system and structure of the proposed site cater to the exciting and evolving nature of basketball culture and content.
The definition of an alley oop is:
"a basketball play in which a leaping player catches a pass above the basket and immediately dunks the ball."
This brand and website aim to personify the same flashy, innovative and collaborative qualities that alley-oops display on the court by creating an interactive and engaging experience off the court.